The Eight Sexiest 4-Letter Words to an Entrepreneur

By Tequila Cheatham McCray

  Listen, entrepreneurship is downright difficult. It requires a lot of time, patience, and putting in the work on a consistent basis. As passionate as you may be about your business, there is nothing fun and sexy about staying up late, forgetting to eat, neglecting family, and be a hermit for months at a time. At some point, you begin to question whether it is really worth it…but, oneday, one fine day, you are reminded how exciting entrepreneurship is when you hear or see the following words:

  1. Sold! Whew, chile there is nothing like seeing an on-demand customer who pays up front and centered. That moment you realize someone buys a product, invests in a service, or even if your event sells out, you may do a little victory dance and it gives you energy to carry out the next mission!
  2. Paid! There is nothing like checking your invoice to see that your customer made a first time, second, or third payment. Whether a returning customer or a new one, seeing those numbers in green inspire you to want to find more creative ways to get others to buy. Right?
  3. Full! If you plan an event and realize you have a packed house the day of, it is the most amazing feeling!  Those people believed in you enough to purchase a ticket to hear you speak in person. They could’ve easily watched the videos you post with quick tips but, they decided to come in-person hoping to meet you because in some small way, you give them courage and inspiration to not give up in their business, to push forward despite the difficulties. Talk about inspiring!
  4. Done! It takes hours to complete projects in order to put them out to the world. No matter if you’re taking hours to create a masterclass, a new design for an outfit, or writing a book, it takes time and persistence to get the project finished. When you finally put the last touch on a dress, or put the last period at the end of a sentence, you can take a deep breath and finally release the tension that was built up throughout the process. It’s such an incredible feeling to know you complete a project because it is one step closer to being released and available for customers.
  5. Sale! Whether you are doing a flash sale, or buying necessary inventory and training courses from another business, this word attracts anyone around the world! Everyone wants to catch a sale! It’s a great way to get rid of your current inventory while making a few quick bucks. It works great for both the business owner and the customer.
  6. Vend! Anytime there is a vending opportunity to meet new people, it causes such excitement. Welcoming a rush of people to your table, networking, and making cash on the spot is always worth it. Even if you don’t make as much as you’d want, at least your brand will be exposed to a new set of people who can potentially turn into customers in the future. That’s also a chance to build relationships which is important for business longevity.
  7. Grew! To know that you went from zero to one hundred customers is such a rewarding experience. Sure, it may have taken you a while but, you made it happen. Even if you only have three customers that is way better than the zero you started with, and even if you have none at the moment, keep putting out information to encourage someone to at least want to inquire about your business. That person may want to invest in you later on.
  8. Rest! Okay, just to be honest, this is probably the most unattractive of them all, initially. At first, it may not seem so appealing because you’re always going to feel like there’s work to be done and any moment you spend not contributing to your business can feel like a waste. Listen, resting is a part of your contribution to your business. You can’t overwork yourself to the point you’re stressed and not enjoying the process. Entrepreneurship is a journey, not a one day thing. Yes, it takes blood, sweat, tears, and sleepless nights but, it also calls for rest. You can’t be your best if you’re stressed (T-shirt moment! You heard it here first). Eventually, you will see how important it is to step away for a second to go do something you enjoy, or to go spend time with family. You’ll notice that you will feel recharged, refreshed, and ready to get going when you come back from your break.

 Man, if these words don’t make you want to put on your sexiest work outfit and strut to T.I.’ song, “You Can Tell How I Walk” then entrepreneurship may not be for you.

What other four letter words make you fan yourself? Phew!

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